Abby Edwards


Business, Motivational, Media

Abby Edwards is the Director and CEO of 2 companies - Onya Soapbox, an entertainment and events agency, and Brave New Media, a multimedia, graphic and web design, and communications company. With a background in journalism, media and politics, Abby turned her hand to business and creative management in 2000. In 2004, Abby received the award for Young Achiever in Career Achievement and was appointed to the Board of the Adelaide Fringe. In 2005, Abby was a finalist in the Telstra Businesswoman of the Year Awards.

Abby is the director of the following companies:

Brave New Media (www.bravenewmedia.com.au) is a multimedia, graphic design, web design and development, communications, publicity and advertising company that has had a great deal of success with big and small companies, creative organizations and government clients.

Brave New Media create diverse designs and solutions aimed at communicating difference, functionality, vision and passion with an emphasis on ‘being brave’.

Onya Soapbox (www.onyasoapbox.com) is Australia’s premier provider of expert and high profile personalities and entertainers in public and motivational speaking, hosting, team building and entertainment in both music and comedy. Onya's list of personalities has been carefully chosen from the best Australia has to offer across the industries of Sport, Media, Business, Music, Comedy, Creative Entertainment and Lifestyle. Onya Soapbox also specialises in event consultancy and management.

As well as having some very high profile clients in corporate Australia such as Shell Australia, Hardy's Wines, BHP Billiton, Campbell's Soups, Coca Cola Amatil, Toyota, Elders, ANZ, BAE and GHD and working with some of the most influential and iconic Australian personalities from Pat Rafter and Jennifer Hawkins to Bob Downe and Layne Beachley, Abby has been instrumental on the organisation of a number of exciting creative and cultural initiatives such as:

  • Curating an exhibition for positive mental health – “My Happiness Exhibition” - www.myhappiness.com.au
  • An Aboriginal and Torres Strait Islander performance initiative known as “MIXEDINBLACK” - www.mixedinblack.com.au
  • Acting as the Musical Director of a number of shows at “The Famous Spiegeltent”
  • Acting as the Tour Booker, Manager and Publicist for a number of musical acts on the national and international stage.
  • A live music television concept for ABC2 called "The Music Room"


Before starting her own business and consulting companies Abby worked as an Advisor to Senator Natasha Stott-Despoja.

Abby is also the full time manager of international speaker, businesswoman and Paralympic Gold Medallist – Katrina Webb (www.katrinawebb.com.au), international body artist Emma Hack (www.emmahack.com.au), Pop and Jazz Music Sensation Kate Vigo (www.katevigo.com) and well known comedian and “Before the Game” TV personality - Lehmo (www.lehmo.com.au).

Abby is a born leader, entrepreneur, communicator, artistic administrator, visionary, humanitarian and an outstanding public speaker.