Glenn Cooper

Business, Lifestyle | Food & Wine, Motivational

Glenn Cooper is a South Australian business icon. His position as the Marketing Director and Executive Chairman of Coopers has made him one of the most recognisable business faces in South Australia's proud brewing, entertainment and festival history.

Born in 1950 and educated at Prince Alfred College, Glenn is a fifth generation Cooper.

Glenn started off his working career by gaining qualifications in electronic engineering, and later in computing and marketing.

After his completion of studies, Glenn entered into the computing field with a company called Anderson Digital Equipment. After two years with this company, Glenn moved to Melbourne to take up his new role of National Distribution Manager.

In 1983 Glenn returned to South Australia to set up a private business in computer sales and services. This company grew to a turnover in excess of $3.5m.

In July 1990, Glenn joined the family brewery and today is Executive Chairman at Coopers Brewery and also holds the responsibility of the Marketing. He has overseen the launch of numerous products to the Coopers beer range, including: Coopers Mild Ale, Coopers Dark Ale, Coopers Extra Strong Vintage Ale, Coopers Lager and most recently Coopers Clear.

Glenn is currently the Deputy Chairman of Australian Made Australian Grown since early 2010.

In the past Glenn has been chairman of the Adelaide Fringe Committee (1994-1999). Glenn was Chairman of the Adelaide Convention and Tourism Authority (1998-2006).

In 2002 Glenn received a Centenary Medal.

In 2005 was awarded a Member of the General Division of the Order of Australia.

Glenn has an Associate Diploma in Business from Stanford University Faculty of Business.

Glenn is married to Elspeth and they have 2 children.

Glenn’s focus at this stage of his brewery career is to continually expand the Coopers range of products both interstate and internationally.


"Glenn's presentation went really well, everyone was so involved in his talk that their desserts sat untouched in front of them. Being an SA owned company and a small one against bigger, oversea companies, he really appealed to our audience. I would highly recommend him."
Hannah Trevilyan | Member Services Manager
First National Real Estate

"Glenn was fantastic. He kept the audience entertained with his stories as well as presenting some very interesting facts about the Coopers business and how they plan their marketing/sponsorship/advertising to compete with the other giants of the industry.  It was very relevant to a lot of the audience members as they were from small-medium wineries.  I'm sure they were able to draw a number of parallels." 
Annie Mitchell - The Institute of Chartered Accountants in Australia

"Glenn Cooper brought a great case study to the conference and was able to demonstrate to the audience the importance of not losing touch with your people and the importance of branding your product. The presentation demonstrated that no matter how large your organisation gets, you can still maintain a positive culture."
Des Penny - Proteus Enterprises

"As one of the guest speakers at our recent Business Development Boot Camp Glenn Cooper's presentation was extremely well received by our participants. Glenn's annotation of his family history, advertising processes (in particular the key focus of their marketing) and general snippets from the daily running of a progressive South Australian business was "excellent value" for many fellow business owners."
Lyn Smith - LambertsBRS